Well, actually, I have more than one “secret,” but this is the most important one:
It’s not about you. You need to shift your perspective to approaching story marketing from your customer’s point-of-view. Sometimes we’re all too close to our own products to really know what makes them great. This is the time to step back and look through your customer’s eyes.
What might they be interested in? Think about what they don’t know about your restaurant, your food product, your farm, your partners and purveyors, cattle and pigs, etc.
How is a dish prepared? How are the ingredients sourced? Where did the idea come from for this product?
Your stories don’t have to be dramatic or life-altering. A simple human interest story works just as well.
And for social media, you get a nice feedback loop built in; as you share different types of stories, you can quickly see which ones get shared more often, which ones garner comments, and then tailor new stories based on this info.
Honestly, for foodies, I don’t think you can run out of stories to tell that they’re not interested in!
If you want help with finding your stories, or more information on how to tell them, here are some ways I can help.
If you want to get more ideas on how to use stories in your marketing efforts, sign up for the email list below.