.Wondering how to use ChatGPT to develop ideas for marketing for your specialty foods business? Here’s the use case for generating lots and lots of ideas for telling your stories – follow the steps below.
Idea Generation for a Bread Maker
Step #1: Give ChatGPT a brief history of what you do and what you need.
Prompt: ABC Artisanal Breads wants to generate content ideas for our Instagram account. We specialize in sourdough/gluten-free/ancient grains and hand-kneaded breads and while we have a lot of great photographs, we don’t know what stories to tell.
Please suggest 10 ideas for Instagram posts for us.
Chat GPT response:
Sure, I’d be happy to help. Here are ten content ideas for ABC Artisanal Breads’ Instagram account:
- Process Showcase: Share photos or time-lapse videos of the bread-making process – from mixing ingredients to kneading the dough, to the bread rising, to the finished loaf. This would be especially interesting for sourdough, which has a long and involved process.
- Meet the Bakers: Post a series of photos and short bios of the artisanal bakers who make the bread every day. Share their passion for bread-making and any interesting stories they might have.
- Ingredient Spotlight: Post about one ingredient at a time that you use in your bread – this could be an ancient grain, a specific flour for gluten-free bread, or the “mother” used in sourdough. Explain why it’s special, where it comes from, and why you use it.
- Recipe Ideas: Share some recipe ideas that incorporate your breads. For example, a special sandwich made with your sourdough, or a toast topping that pairs well with your gluten-free loaf. Encourage your followers to try them and share their own creations.
- Bread Pairings: Suggest pairings for your breads. This could be a type of cheese, a spread, a soup, or even a type of wine. Share photos of the bread with its pairing, and describe why they go well together.
- Testimonials/Reviews: Share positive reviews or testimonials from your happy customers. You could turn these into image quotes, or just include them as text in your caption.
- Sourdough Starter Tips: As sourdough is a speciality, share tips and tricks for maintaining a healthy sourdough starter. You could also share troubleshooting tips for common problems.
- Behind the Scenes: Share photos or videos that show behind-the-scenes at your bakery – this could be prepping for the day, packaging the bread, or cleaning up at the end of the day.
- Bread Education: Post about different types of breads and what makes them unique. You could talk about the history of sourdough, the benefits of gluten-free, or the unique properties of different ancient grains.
- Community Involvement: If you’re involved in local events, farmer’s markets, or charities, share photos from these events and talk about why you believe it’s important to be part of your community.
Remember, engagement is key on Instagram. Be sure to encourage comments, shares, and likes. And always respond to comments to keep your audience engaged.
Step #2: If you like what you see, ask for more!
Prompt: Thank you, how about 10 more?
Chat GPT response:
Absolutely, here are 10 more Instagram content ideas for ABC Artisanal Breads:
- Seasonal Specials: Post about your seasonal or special edition breads. Highlight the unique ingredients and flavors that make these breads perfect for the season or occasion.
- Health Benefits: Share posts that talk about the health benefits of your breads, like the probiotics in sourdough, the high fiber content in some ancient grains, or the benefits of gluten-free bread for those with certain dietary needs.
- Product Photoshoots: Arrange your breads in a creative and aesthetically pleasing way, perhaps paired with ingredients or a nice cup of coffee. A well-styled photo can be very engaging on Instagram.
- Bread Travels: Take a loaf of bread to various picturesque locations in your city. Post photos of the bread in different settings, like a park, a famous landmark, or a scenic viewpoint.
- User-Generated Content: Encourage your customers to share their own photos of your bread and how they use it in their meals. Feature some of these posts on your account.
- Bread Fun Facts: Share interesting or surprising facts about bread, baking, or your specific ingredients. For example, the history of bread-making, the science of fermentation in sourdough, or the origin of a specific ancient grain.
- Challenges/Contests: Run a challenge or contest that invites followers to create their own recipes using your bread, or to take a creative photo with your product.
- Bread Versus: Compare two types of breads you offer in terms of taste, texture, and what meals they are best suited for. This could become a recurring series.
- Day in the Life: Post a “day in the life” of a baker at your company. Show the early morning starts, the process of making the bread, and the satisfaction of seeing the finished product.
- Sneak Peeks: Give a sneak peek of upcoming products, events, or changes happening in your business. This will keep your audience engaged and excited about what’s coming next.
Remember to keep a balance between promotional and non-promotional content to ensure that your Instagram account is engaging and informative, not just an advertisement for your business.
Step #3: Get more specific with a follow-up prompt on one topic.
Prompt: I like the recipe ideas in the first response – can you suggest some more recipes?
Chat GPT response:
Certainly! Here are some more recipes that highlight ABC Artisanal Breads:
- Sourdough Bruschetta: Toasted slices of sourdough topped with a mixture of ripe tomatoes, fresh basil, garlic, olive oil, and a splash of balsamic vinegar.
- Gluten-Free Avocado Toast: Creamy avocado spread over a slice of toasted gluten-free bread, sprinkled with salt, pepper, and red pepper flakes for a simple, healthy breakfast.
- Ancient Grains Bread Pudding: A sweet and hearty dessert made with cubed ancient grains bread soaked in a mixture of eggs, milk, sugar, and vanilla, then baked until golden.
- Sourdough Grilled Cheese Sandwich: A classic grilled cheese sandwich made with sourdough bread and a blend of your favorite cheeses. Optional add-ins could include caramelized onions, slices of ripe tomato, or crispy bacon.
- Gluten-Free Croutons: Cubes of gluten-free bread toasted with garlic and herbs until crispy, perfect for adding crunch to salads or soups.
- Ancient Grains French Toast: Slices of ancient grains bread soaked in a mixture of beaten eggs, milk, cinnamon, and a touch of nutmeg, then pan-fried until golden. Serve with a dusting of powdered sugar and a drizzle of maple syrup.
- Sourdough Bread Bowls: Hollow out a small round loaf of sourdough and fill it with a hearty soup, like clam chowder or creamy broccoli.
- Gluten-Free Panzanella Salad: A traditional Italian salad made with cubes of gluten-free bread, ripe tomatoes, cucumbers, red onions, basil, and a simple vinaigrette.
- Ancient Grains Stuffing: A flavorful stuffing made with cubed ancient grains bread, celery, onions, sage, and broth. A great side dish for roast poultry.
- Sourdough Pizza Bites: Small pieces of sourdough bread topped with tomato sauce, mozzarella cheese, and your choice of pizza toppings, then baked until the cheese is melty and bubbly.
I hope these recipes inspire some delicious meals with ABC Artisanal Breads!
Step #4: See another response that you want more info on? Ask!
Prompt: Can you share some Bread Fun Facts, #6 above?
Chat GPT response:
Absolutely, here are some fun facts about bread:
- Ancient Beginnings: The history of bread dates back over 14,000 years, making it one of the oldest prepared foods. The earliest bread was more like a flatbread, made from crushed grains and water.
- Sourdough Science: Sourdough bread is made by the fermentation of dough using naturally occurring lactobacilli and yeast. It has a mild sour taste because of the lactic acid produced by the lactobacilli.
- Bread in Space: In 2015, a start-up called Bake In Space set out to develop crumb-free bread for astronauts. Bread crumbs can float around in zero-gravity conditions and could potentially damage equipment or be inhaled by the astronauts.
- Global Staple: Bread comes in all shapes and sizes around the world. From French baguettes, Italian focaccia, Indian naan, to Mexican tortillas, every culture has its own unique take on this staple food.
- Symbolism: Bread is often used symbolically in many cultures and religions. In Christianity, for instance, bread symbolizes the body of Christ; in many cultures, breaking bread together is a sign of peace and fellowship.
- Ancient Egyptian “Bakers”: Ancient Egyptians are often credited with inventing commercial yeast. They noticed the fermentation process that occurred when flour and water were left to stand, resulting in a lighter, more palatable bread.
- Bread and Politics: The phrase “bread and circuses” was coined by a Roman satirist to represent superficial appeasement. It’s a political strategy that offers superficial or trivial benefits in order to appease and distract the public.
- Prehistoric Oven: The world’s oldest oven, over 5,000 years old, was found in Croatia in 2014. Archaeologists believe it was used for baking bread.
- Gluten-Free Evolution: Gluten-free bread options have significantly evolved. Initially, they were hard and unappetizing, but now, thanks to advances in baking and ingredients, gluten-free breads can be just as tasty as their traditional counterparts.
- Bread Scoring: The decorative cuts on top of bread loaves aren’t just for aesthetics. They’re scored to control where the bread will expand during baking, thus preventing it from bursting in unpredictable ways.
Step #5: You can really ask for more information on any of these topics. Some will “feel” like your business and others won’t. Pick what works for you – this is how you personalize ChatGPT to work for you.
Prompt: I also love the idea of 8, Bread Versus. Please write five examples.
Chat GPT response:
Sure, here are five examples of “Bread Versus” posts for your Instagram:
- Sourdough vs. Gluten-Free Bread: Highlight the tangy, chewy character of your sourdough bread as a product of the time-consuming process of fermentation and compare it with your gluten-free bread, emphasizing how the latter provides a delicious option for those with gluten intolerance or celiac disease.
- Whole Wheat Ancient Grains Bread vs. White Sourdough Bread: Compare the nutty, robust flavors and additional fiber content in your whole wheat ancient grains bread to the light, tangy flavors in your white sourdough. Talk about how each bread suits different palates and nutritional needs.
- Rye Sourdough vs. Classic Sourdough: Discuss the difference in taste and texture between your rye sourdough and your classic sourdough. Highlight the unique, deep flavor of rye, its higher fiber content, and its denser texture compared to the classic sourdough.
- Baguette vs. Boule: Compare the crusty exterior and soft interior of a baguette with the thick, hearty crust and tender crumb of a sourdough boule. Talk about how the shapes lead to different uses: a baguette might be perfect for sandwiches or to accompany a meal, while a boule is excellent for hearty soups and stews.
- Seed-Studded Gluten-Free Bread vs. Plain Gluten-Free Bread: Highlight the added flavors and textures of the seed-studded gluten-free bread and how it offers a different eating experience compared to the plain gluten-free bread. Discuss the added nutritional benefits of the seeds, such as omega-3 fatty acids and additional fiber.
Step #6: Sometimes you think of other marketing information to add as you’re working through a ChatGPT session. Everything doesn’t have to be in order – you can go with the flow!
Prompt: We are a family-owned business with a sourdough starter that is 50+ years old. How can we use that fact in telling our stories?
Chat GPT response:
Absolutely, that’s excellent! A sourdough starter that has been maintained for over 50 years is quite an achievement and speaks to the care, dedication, and skill of your family of bakers. It’s something that can definitely be a selling point for your business.
A well-maintained, mature sourdough starter often results in bread with a superior flavor and texture. The age of your sourdough starter can contribute to the uniqueness and complexity of your bread’s taste, as the mix of yeasts and bacteria in the starter have had time to develop and evolve.
The fact that your starter has been kept alive and healthy for so many years also shows a commitment to traditional bread-making methods and a connection to the past, which many customers appreciate. It’s a great story to share and can really set your bakery apart from others.
This information would be particularly interesting to share on your Instagram account, perhaps as part of a “Bread Education” post or in a “Behind the Scenes” feature about your baking process. You could even give your starter a name and create posts about its “anniversary” or milestones to make your followers feel connected to your baking process.
Step #7: Remember, ChatGPT will remember what it’s said in this session, no matter how many back-and-forth Q&A you go through. So I can reference anything in the conversation.
Prompt: Finally, how about 5 pairing suggestions?
Chat GPT response:
Absolutely, here are five delicious pairing suggestions for your breads:
- Sourdough & Seafood Chowder: The tanginess of sourdough bread pairs wonderfully with a creamy, savory seafood chowder. The bread’s crusty exterior is perfect for dipping into the soup, and its slight acidity balances out the richness of the chowder.
- Gluten-Free Bread & Hummus: Gluten-free bread, especially when toasted, is a great partner for hummus. The creaminess of the hummus compliments the crunch of the bread. You can experiment with various flavors of hummus (like roasted red pepper or garlic) to keep this pairing interesting.
- Ancient Grains Bread & Sharp Cheddar Cheese: The nutty, complex flavors of ancient grains bread match up well with the bold, tangy taste of sharp cheddar cheese. Add some apple slices for a perfect snack or light meal.
- Sourdough & Poached Eggs: A sourdough slice serves as a sturdy and tasty base for poached eggs. The bread’s tanginess compliments the rich, runny yolk. Add some avocado slices and you’ve got a trendy, delicious breakfast or brunch dish.
- Gluten-Free Bread & Almond Butter: Almond butter’s rich, nutty taste is a perfect match for gluten-free bread. It’s a satisfying, protein-packed snack or breakfast that offers a twist on the classic bread and peanut butter combo.
Remember, these are just suggestions. The beauty of bread is its versatility, so feel free to encourage your customers to come up with their own favorite pairings and share them on social media!
Do you see the wealth of ideas and marketing messages you can generate with ChatGPT with well-designed prompts about your business?
If you don’t have time to learn how to use ChatGPT, let me do the heavy lifting for you in a 1-hour consulting call where we can generate pages of marketing ideas and even specific social media posts.
Schedule your ChatGPTutor call today and jumpstart your idea generation processes ASAP!