How to use story marketing to manage multiple Facebook pages for one restaurant
From a social media perspective, a restaurant should have its own business page. But what if you have more than one location in a city? Each location needs its own business page and its own posts. Even with the same cuisine offerings at each restaurant, each location is still likely to have its own “flavor,” depending on the audience it attracts. And of course, there may be varied hours from location to location, and menu specials may change from day to day, too. But that may seem like a lot of work!
Here’s my recommendation. Create a framework of stories around the food that you offer, the ingredients featured, the preparations, the “secret” sauces, the background of your cuisine, your choices for sourcing, etc. And then I would rotate through a series of posts across each restaurant in a different week, so that no two restaurants are posting the same stories each week. Make a monthly plan – create a series of stories that will be posted in Location 1 the first week, Location 2 the second week, etc. The next set of stories will start in Location 1 during week 2, and then round-robin around to other locations.
Finally, look for ways to tell similar stories throughout the year in different formats – and different channels. One quarter might have a blog post on a particular dish you’re known for, next quarter features the same dish in here’s-how-we-make-it video form, another quarter might offer Instagram photos from customers enjoying the dish.
As always, bottom line is there are multiple stories to be told and many formats in which to tell them.
Just starting out? My advice is to start with a strategy – set your goals – then create a calendar that features overall themes you want to touch on in your social media. Remember that as seasons change, your offerings may change as well, so there’s another opportunity for more stories!