We crush minimal design.
Monochrome is a creative agency based in Chicago. We developed the Genesis Framework and build mobile-optimized themes for WordPress.
We build experience.
A minimalist approach is the only way to design a website.
Design
With an emphasis on typography, white space, and mobile-optimized design, your website will look absolutely breathtaking.
Content
Our team will teach you the art of writing audience-focused content that will help you achieve the success you truly deserve.
Strategy
We help creative entrepreneurs build their digital business by focusing on three key elements of a successful online platform.
We design brands.
A simple look is all you need to crush your competition.
We create stories.
A killer narrative will turn your readers into raving fans.
Idea Generation for Specialty Foods Makers – a Chat GPT Use Case
.Wondering how to use ChatGPT to develop ideas for marketing for your specialty foods business? Here’s the use case for generating lots and lots of ideas for telling your stories – follow the steps below. Idea Generation for a Bread Maker Step #1: Give ChatGPT a brief history of what you do and what…
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A pat on the back from Copyblogger!
I’m using it as a kick-in-the-butt! If you’ve been working in the copywriting or content marketing space for any length of time, you’re probably familiar with Copyblogger as a great resource for all things content marketing. Started as a simple one-man blog by founder Brian Clark, Copyblogger is now a highly profitable company with eight…
How to find your best marketing stories – and never run out of ideas!
For many smaller food businesses, the challenge in marketing – and especially social media marketing – is in not knowing what to say. What can I share, they think, that could be interesting about what I do? First, I encourage you to remember that for people who are “food-connected,” there’s no real limit to their…
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The return of the blog post!
How this old-school marketing tool is “new” again – and packing a punch! It seems odd to think that the world of digital marketing has been a “thing” long enough for everything old to be new again, but here we are. Recently, I’ve had several prospective client queries about writing regular blog posts. All of…
How to use stories to replace the hard-sell in your food marketing!
If you don’t like hard-hitting sales pitching in your marketing, I’m with you. That’s why I’m a firm believer in stories as a powerful way to engage readers, connect with them, and bring them to your brand. Sharing stories is a more natural approach to building a relationship with your customers. In a restaurant, for…
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Micro content: Can you tell a good marketing story in just a few words?
I’ve been reading lately that the 1,000+ word blog post is returning as a marketing tool, and I have to confess that as a writer, I welcome that trend, but am a bit skeptical. Most of my clients are trying to squeeze big stories into small bites of content – and that’s not always easy.…
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