Improve your website storytelling with our Website Story Audit!
Your website is your public face - it's your first - and sometimes last - chance to create a favorable impression. And it's the best place to tell YOUR story, the story unique to your business, the one that attracts customers to your business.
A website must serve multiple purposes - and stories can both educate, entertain, and encourage further action, including opt-ins and sales.
Is your website doing its job for you in capturing customers? If not, let our Website Story Audit will get you on track!
Get better social engagement with our Social Media Story Audit!
Honestly, there's no end in sight to the growth - and therefore potential - in social media marketing. Social media and stories are made for each other, but in order to be effective for marketing, your business stories must have a focus, a driving force, and a call-to-action.
Don't let your business be overtaken by cat videos - use social for good!
Do your social media efforts encourage interaction, sharing of content, provide value to your customers and clients? Our Social Media Story Audit can show you how to strengthen your storytelling!
Comprehensive review of up to 5 web pages via our 24-point checklist for brand storytelling.
Screen shots and written recommendations provided for each page.
Detailed report of strengths and opportunities for brand story marketing.
Evaluation of your web site and social presence for consistency, clarity, and focus of key marketing messages.
Comprehensive review of up to 5 web site pages AND up to 3 social channels.
Recommendations for coordination between web site and social channels to prevent or correct messaging mismatch.
Comprehensive review of up to 3 social channels.
Evaluation of "match" between goals/target audience and chosen social channels.
Best practices recommendations for your brand in each channel.
I will look at up to 5 key website pages or up to 3 social channels to evaluate your current story marketing efforts.
Our 24-point Story Audit checklists will analyze your content for best practices.
Results and Recommendations
What's working, what's not, and recommendations to make your story marketing stronger.
Storytelling is the most effective way to market your business!
But if your results are not where you want them to be, our Story Audits for Website and Social Media are a great place to begin to improve your story marketing.
I'm Karen Kanakanui, and I've developed my storytelling skills through a combination of formal education, 14 years at a major Hollywood studio, and 10 years of freelance copywriting for a variety of industries, all of which needed effective stories to build a brand, promote their business, and encourage visitors to action.
Struggling with getting your message, your story, out to your customers or clients in a way that moves them to action? My quick and informative audit of your website and/or social media - combined with a full report and recommendations for action you can take to improve your stories - will help you get better at creating the stories that get you noticed, engage your audience, and increase lead generation and sales.
I am currently helping small to mid-size clients in Food & Beverage improve their story marketing at StoriesTasteGood.com.
"Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you can’t tell it, you can’t sell it.”Peter Guber
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”Seth Godin (about social media)