Helping specialty food producers differentiate with story marketing
Consumers today want their food to be tasty, healthy, nutritious, organic, sustainably produced, locally sourced….oh, and affordable.
Many specialty food producers jumped in to meet this demand. So the field is crowded. It’s also littered with companies who couldn’t find a way to get their message heard.
Story marketing is absolutely THE best way to define and share what sets you apart from the competition.
And you’ve come to the right place. I help small to mid-size specialty food makers leverage the power of storytelling to forge a strong personal connection with their audience. Clients hire me to produce stories that entertain and engage their audience – while skillfully weaving their marketing message into the story.
Find out how I can help you stand out in a crowded field.
Or if you’ve got a project that’s just zoomed to the top of your to-do list, let’s chat.
Tasked in some way with promoting a food offering, either product or service.
You may be the CEO who’s developed a singular product; this is your baby. You may be a marketing manager faced with overwhelming competition.
Do you sometimes feel like a well-kept secret in the marketplace? Wonder how to make your food offering stand out?
I can help….
How I can help
People usually hire me because they are short on one or more of these: time, talent, logistics, knowledge, or desire.
Sometimes I’m hired to try and bring order to the chaos. Other times, I consult on what your best options are in the wide sea that is marketing.
My most important goal is to help you tell the stories that are uniquely yours to tell, the stories that set you apart in the marketplace.
Why stories? Why me?
Stories fulfill a very human need for connection; they connect you to your customers in a personal way. And that connection can build your business.
Story marketing is your differentiation – it’s what makes you the color crayon in a sea of pencils.
Why choose me? Formal education, 14 years at a Hollywood movie studio, 10 years of freelance copywriting.
And a passion for food storytelling.