Stories are kind of the secret weapon here, the absolute best way to market your food company. They fulfill a very human need for connection, and connection is part of having people know, like, and trust you. For a business relationship, that’s crucial! 

And let’s face it, specialty food lends itself so well to telling stories – not only do you have the food itself, but the preparation, the ingredients, the customers who eat it – the possibilities are endless! 

Story marketing is kind of a “buzz” phrase right now, but don’t write it off as a gimmick.